MONTREAL, Canada, April 29, 2004 – AD OPT Technologies Inc. (“AD OPT”) (TSX: AOP) a leading developer and vendor of advanced workforce management solutions, today announced its Board of Directors following the Company’s 2004 General Meeting held yesterday.

Elected to the Board at the meeting were Mr. Mark Burton, Mr.Yves Julien, Mr. Michel Lozeau, Mr. Alain Miquelon, Mr. Austin Phillip Page, and Mr. Eric Rosenfeld.

Mr. Burton is currently AD OPT’s President and CEO. From 1998 to 2001, he was President and CEO of Digital Processing Systems Inc. (DPS), a TSX listed manufacturer of computer hardware and software products used throughout the world in the broadcast and post-production industries. Prior to joining DPS and also from 2001 to 2004, Mr. Burton was a partner of a major Canadian-based international business law firm. 

Yves Julien is the founder of Corporation Financiere YJ, a consulting firm that assists major corporations with private financings, mergers and acquisitions and strategic counsel. Prior to establishing Corporation Financiere YJ in 1999, Mr. Julien held several senior positions at Merrill Lynch in both Canada and the U.S.

Michel Lozeau has 30 years of experience in technology and management with a particular focus on Information Technology, Business Transformation and e-Business. He currently is an Executive Coach with CDC Coaching and a partner with Gestion de Breslay, where he provides strategic consulting services to the IT industry. Mr. Lozeau has a Bachelor of Commerce degree from McGill University and holds an Executive MBA from Queen’s University.

Alain Miquelon is Vice President, Strategic Development and Chief Financial Officer at Mediagrif. Before joining Mediagrif in 1999, he held the position of Vice-President, Finance and Administration and Chief Financial Officer at Memotec Communications Inc. Mr. Miquelon also has experience in investment banking, working with Scotia Capital from 1992-1995. He holds an MBA from INSEAD and a Bachelor of Commerce from HEC Montreal.

Austin Phillip Page has had a distinguished career in both the public and private sector. From 1999 to 2001, he was Chairman of the Board of Cryptologic Inc. and was President & CEO of Aluma Enterprises Inc. from 1992 to 1996. Mr. Page has also held several directorships in a variety of organizations including the Banca Commerciale Italiana du Canada, the Huntington Society, the Ottawa Senators Hockey Club and the Canadian Stage Company.

Mr. Rosenfeld is President and Chief Executive Officer of Crescendo Partners, L.P., an investment firm based in New York. Crescendo Partners II L.P. Series T currently owns more than 10% of AD OPT’s outstanding common shares.  Prior to forming Crescendo Partners, he held the position of Managing Director at CIBC Oppenheimer and its predecessor company Oppenheimer & Co., Inc.  He received an MBA from Harvard University and an AB degree in Economics from Brown University.  He was Chairman of the Board of Spar Aerospace Limited from 1999 through 2001 until its sale to L-3 Communications.

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